Well, it's the big 12.12.12 sell-off of Westvleteren in the U.S. today. There is no end to the legend, it seems...
NPR did a story on it for Morning Edition. I drove out to the abbey at the weekend with my friend who's the correspondent here, and she came up with this lovely piece:
A Sign From Above? Needing New Roof, Monks Sell Rare Beer In U.S.
Definitely worth a read and a listen, particularly for the excellent quotes from a certain "beer connoisseur".
And when you're finished, have a look at why I've not included Westvleteren in my list of top ten Belgian beers...