Monday 25 February 2008

Obama beer

Seb has flagged a phenomenon in Kenya: “Obama Beer”. This is now the popular name for Senator Keg Lager from East African Breweries.

Although it’s been brewed since 2004, sales seem to have received a boost from the White House bid of US Senator Barack Obama, whose father was originally from Kenya.

According to the brewery’s website:
Senator Keg was launched by Kenya Breweries Limited with the support of the Government, in November 2004. It is specifically targeted at the low-income consumer who has given positive indications of a need for a hygienic, affordable and bona-fide beer.
In short: subsidised, healthy beer for poor people. Perhaps the aspiring Illinois Senator could add a new plank to his platform?

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